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The Hollandia Dairy story began in 1949 when Mr. and Mrs. Arie deJong and their 10 children settled in Poway. They came from Holland where Mr. deJong had been in the dairy business. Their worldly possessions were few and included a total of $32.00 cash. From this humble beginning, Hollandia Dairy was to get its start.
One year later, the family bought a dairy on the corner of Felicita and Highway 395 (now Centre City Parkway) in Escondido. Sales at the "Cash & Carry" were about $8.00 per day.
The greatest strength of Hollandia Dairy was its family unity. Everyone worked for the growth and development of the dairy. The same family unity continues to this day, adding strength and direction to the dairy. As a result, Hollandia Dairy remains today, as one of the oldest independent producer and distributor dairies in the state of California. | 
